Bonded Roots

My wife and I are back in Oaxaca, Mexico, which almost seems like it’s become a new second home. We came back, so the distiller who is making my mezcal would be able to film me working in the fields… for a little bit, cutting the stems off of the agave plant to get to the heart. The heart is what they use to make tequila and mezcal. Then, they cut it up into smaller pieces using a special axe and finally put the cut-up pieces on top of burning hot coals in a pit to help give it that smoky flavor. Last time we came here to see the agave fields and to go in them, I got a little emotional, and this time was no different; it’s almost as if I can feel the energy of the plant itself giving me permission and also that they seem to know that I respect their country’s culture and the ancestors of the people that live there. I don’t want to become so big that my label becomes a corporation. I want people to enjoy it, to bond together with their roots and their heritage, no matter where they are from. I want people to think that I actually care about the consumer because it is the flavor and the people that will make this spirit a success or not. This is why the name will be Bonded Roots or, in Spanish, Raíces Unidas, and for short, you will be able to call it BoRo. Production will be ready for this September. I hope all of you will try it, and if you don’t like it, please don’t hesitate to say so. This is my contribution to making the world more peaceful and a better place. This is BoRo, from soil to soul; this is the people’s drink.