A Teaser of My Mezcal

After going through what seems like thousands of names to choose for my mezcal label, I have finally found one. However, I am not going to announce it just yet because I don’t want anybody taking it. However, the name has to do with bringing and sharing more love to this crazy planet that we live on. Even though I have been told that I probably will not make any money for the first or even maybe two years, I know that I am lucky enough to be able to afford that. The company we are working with did some research on what we should price the bottle, and at first, I thought around $45 because that is what an average bottle of tequila costs. However, I was very shocked when they said people are willing to spend $95, so I said, “why not just even it out to $100?” The company in Mexico said that would be a good price for it. I wanted the bottle to be affordable for everyone, but I know not everyone will be able to afford it. However, if my bottle is successful, I will be making donations to different charities and perhaps even inner-city schools; that is why I chose the price to be what it is. That is how I am going to help the world become a better place.